What Were They Thinking?

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The book consists of short, pithy chapters, each one extending Pfeffer's popular columns in Business 2.0 (circulation 700, 000) while still remaining concise and easily digestible. With 27 chapters on topics as wide ranging as people management and leadership to performance measurement and strategy, the book provides tremendous variety that keeps readers entertained and informed. Though short, each chapter is filled with insights, examples, facts, and data - as well as guidelines for managing people more intelligently. Pfeffer uses a wealth of U.S. based company examples and stories to illustrate his points, yet the issues plaguing these companies will be familiar to organizations around the world.