Vons Grocery Company

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In 1906, the downtown area of Los Angeles was fundamentally a small town when Charles Von der Ahe opened his little Groceteria on the corner of Seventh and Figueroa Streets using $1, 200 in savings. It was a neighborhood store that catered to the needs of local families, where Von der Ahe pioneered "cash and carry, " replacing the "charge and delivery" way of thinking. Its expansion and innovation over the next 90 years was legendary, growing to more than 325 stores and 30, 000 employees. This book focuses on the legacy of this great company, its visionary leaders, and its dedicated employees who made it the number one grocery retailer in Southern California.