Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage - From Patents to Trademarks, from Copyrights to Des

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Virtual Monopoly" offers pioneering insights into the major shifts taking place behind the headlines--developments that allow companies of any size to leverage their creative advantage. This book offers a radical vision of new economics at play, that of virtual monopoly in which creative vision is the starting point and intellectual property the enabling currency. (Legal Reference / Law Profession)