Vegetable Cultivation and Marketing at Grassroots Level in North India

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The rural markets play a significant role in transaction of agricultural produce in rural India. Vegetable cultivation is a caste dominated activity mainly practiced by marginal and small farmers for their sustenance. These markets serve as the first point of transaction for farmers engaged in vegetable cultivation. These markets are links to the urban markets providing fresh vegetables to the urban consumers. They provide an opportunity to the rural people to get maximum returns of their produce through an efficient marketing system. These markets if developed properly, will link the producers to the global vegetable market network thereby, ensuring maximum benefits of globalization to the producers.