Uncommon Sense

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Uncommon Sense is a series of remarkable insights into work, communication, the family, communities and just about everything else touched, or yet to be touched, by the world of technology. It will help you: * Live in an increasingly digital world which continues to move at an accelerating pace * Make sense of the 'what' and the 'why' of events created by the chaos of rapid and universal communication * Use inverted, out of the box thinking to see solutions and find value in life and business that previously seemed impossible. Uncommon Sense explains how very simple analysis allows the prediction of such debacles as the 3G auction and the subsequent collapse of an industry, whilst showing how simple-minded thinking is dangerous in the context of a world that is predominantly chaotic and out of control. Peter Cochrane eats, sleeps, thinks and uses technology to create new and competitive business and wealth generation. But he always has a weather eye on the consequences of human action and reaction, and ultimately the impact on society. Umcommon Sense is about the symbiosis of mankind and machine. it poses and answers questions, suggests solutions and raises red flags on issues that need to be addressed. It is a must read for professionals, technologists, managers and anyone with an interest in the change and progress of companies, countries and our species!