Typography

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Typography is the most effective tool that graphic designers use to express ideas and convey a message. To choose the right typeface, design readable pages and to marry type and image to create visually compelling results are skills that every designer must master. Introducing the student to the basic principles of typography, with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. This edition includes new interviews with designers and typographers such as Bruce Mau and Skolos-Wedell, a new chapter covering the history of type and over 20 new exercises to reinforce student learning.