They Just Don't Get It!

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When 'they' don't get it, what do we do?Typically, we push harder, talk louder, and insist more intensely. We assume that their not getting it is a problem with them. In truth, when they don't get it, the problem lies with us. They Just Don't Get It! is a business parable that explores this Universal Concept and provides Five Keys the reader can employ to ensure that everyone gets it.