The Visible Word – Experimental Typography and Modern Art, 1909–1923

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Acknowledgments Introduction: Background Parameters, and Terminology 1: Semiotics, Materiality and Typographic Practice 2: Visual and Literary Materiality in Modern Art 3: Experimental Typography as a Modern Art Practice Marinetti: Materiality and Sensation: Mechanical Synaesthesia Apollinaire: Figuring the Vernacular Zdanevich: Inachievable Essentialism and Zaum Typography Tzara: Advertising Language of Commodity Culture 4: Critical History: The Demise of Typographic Experiment Notes Bibliography Index