The Ultimate Guide to Storytelling in Business

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A one-stop shop for everything that you need to know about storytelling in business How often have you had to deliver a pitch, convey a message or empower an audience with just one chance to get it right? A job interview, sales presentation, or an important announcement to your team? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value? This book will teach you how to create compelling presentations, write persuasive reports, and get your point across in meetings with stories that capture the attention of your audiences. It explains how to convey complex ideas with simplicity, win the acceptance of others and demonstrate your contributions as a thought leader. LEARN HOW TO: Apply a proven, seven-step approach to deliver stories in a structured, reliable and repeatable way Create a one-page story blueprint to road-test your story Use emotional triggers to influence the reactions of your audience Leverage a rich library of industry examples, from multimillion-dollar sales opportunities to the launch of groundbreaking technical ideas Apply a 23-point checklist to ensure that you're ready for your next storytelling endeavor Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is an essential resource for those who aim to generate impact and get their ideas recognized.