The Two But Rule

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Praise for THE TWO BUT RULE "In a world of boring business books, The Two But Rule is a surprising page-turner that delivers a refreshing way to embrace contrary viewpoints and break the cycle of inertia that plagues our national discourse. It's an approach that both journalists and decision-makers alike might use to better explore problems and solve them." -- Jack Speer, NPR News Anchor "The Two But Rule is based on an idea that I reacted to by thinking, 'But this is ridiculous.' Then, once I started reading it, I couldn't stop because, well, I kept finding myself thinking, 'But he does such a good job of convincing me that he's right.' BOOM! John Wolpert snagged me with that magical second but. I am a huge fan of this book--it's useful, timeless, and just plain fun to read." -- Robert I. Sutton, New York Times bestselling author of The No Asshole Rule and (with Huggy Rao) The Friction Project "No buts about it--The Two But Rule brings the art of critical thinking into the 21st century. Not only will you have fun reading this, you really will improve your problem-solving skills." -- Geoffrey Moore, Author, Speaker, Advisor "Wolpert creates a memorable way to embrace Momentum Thinking in your innovation process. This technique opens up new possibilities for organizations of all sizes, harnessing the energy of critics and nay-sayers to catapult teams in new and better directions." -- Henry Chesbrough, Professor at UC Berkeley's Haas School of Business, and author of Open Innovation