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  • The Timeline of Presidential Elections - How Campaigns Do (and Do Not) Matter

The Timeline of Presidential Elections - How Campaigns Do (and Do Not) Matter

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With the 2012 presidential election upon us, will voters cast their ballots for the candidates whose platforms and positions best match their own? Or will the race for the next president of the United States come down largely to who runs the most effective campaigning? This book reveals how both factors come into play.
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