The Strategic Storyteller

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Praise for The Strategic Storyteller "Inside every brand and every company there lurks a story. It doesn't have to be invented--just revealed. And once revealed and released, it can unify, promote and celebrate its subject. I suspect you'll find this intelligent book as persuasive and enlightening as I did." --Sir Martin Sorrell, CEO, WPP "From the cultural diplomacy of Talleyrand to the highly effective use of social media by Taco Bell, Alexander Jutkowitz makes the case for storytelling as a universal element of the human experience, and offers practical, relevant, and timely advice for creating content that makes powerful connections with audiences. The Strategic Storyteller is loaded with inspiration and advice for those of us with stories to tell." --Willow Bay, Dean and Walter H. Annenberg Chair in Communication, USC Annenberg School for Communication and Journalism "The Strategic Storyteller is a must read for anyone charged with bringing a brand to life. Alexander Jutkowitz is a world class storyteller who knows how to ignite creativity, create high-impact contact and navigate these asymmetrical times. He delivers a roadmap for communications leaders that is replete with inspiration, insight, and humor." --Sally Susman, Executive Vice President, Corporate Affairs, Pfizer Inc. "Part history, part self-help, part workbook -- always inspiring. [The Strategic Storyteller] is a must read for anyone with a story to tell." --Jane Rosenthal, Producer/Co-founder Tribeca Enterprises