The Stranger's Long Neck

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The long-awaited new title from THE corporate expert on building the right web presence to drive sales!In an age that is exploding with information, it's now critically important for companies to identify what truly matters on their Web site. The web customer is a "stranger" online to web teams who must work in a medium where it is very difficult to know who is clicking around on your site. Every Web site has a "long neck" or a small set of tasks that are very important to its customers. If you don't make these tasks easy and fast to complete, your customers will go to your competition. This book will give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale!