The "Smart Guide" to MARKETING

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This handbook to achieving a reputation of brilliance reveals the easiest way for you to succeed in any profession or business. Being a professional in private practice or being a businessman, starting any venture is exciting and challenging. Learn what is common to all enterprises, such as: building your reputation, finding and keeping clients/customers, promoting new work/projects, distinguishing yourself with achievements and awards, being selected over your competition, and managing your practice/business profitably.I graduated from 'The College of Engineering' at the University of Rhode Island. I studied day and night and seldom got a grade above a "C", while some of my classmates hardly ever studied and got all "As" & "Bs". I still hate those guys.However, I was "savvy" and knew how to market myself and my professional practice and within ten years many people thought that I was "The smartest person in the room" and my engineering practice therefore must be the best.If you follow much of the advice in my new book you may also be regarded as such. "You are what you are thought to be"!Learn the answers to your most compelling questions:Are you a nobody, like I was? Uncover how easy it is to become well-known in your profession/industry and meet those who will be your colleagues, competitors, future employees, and valuable contacts.Do you want to gain credentials and awards that will distinguish you from your competitors? Discern how you can-with less effort than you may think. It doesn't just happen, you make it happen!Do you know how to conduct an effective job search and how to prepare for your interview? Determine how to be exceptional, dress for success, and be prepared for likely questions-including ones about your skills.Do you want to own your own professional practice or business? Do you want to have partners? Learn how to assess the advantages and disadvantages and how to evaluate your options.Do you want to be the person who has all the right answers? Understand what white papers are and why you should write them, commit them to memory, and possibly expand them into published articles.Do you want to stand out? Master techniques on how to make your website, business announcement, letterhead, business cards, brochures, announcements of awards, and new services elegant.Would you like to be considered a great conversationalist? Understand when to talk and when to listen. Discover why you should read magazines in your industry, plus articles regarding business trends.Does the thought of public speaking frighten you? Get in on the secret of how to get training without charge, an