The Preference-Driven Lead User Method for New Product Development

Bücher

Angebote / Angebote:

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.ContentsInnovation Management and the Lead User MethodPreference Measurement and Preference PredictionEvaluation of Contributions using Recommendation SystemsApplication in the Field of Industrial IT-SecurityLead User Innovation Management in PracticeTarget GroupsResearcher, lecturer and students of business administration, information systems, technology and innovation management, and industrial engineering with a focus on new product developmentConsultants and professionals in innovation management and business developmentAbout the AuthorDr. Alexander Sänn graduated at the Chair of Marketing and Innovation Management at the Brandenburg University of Technology Cottbus-Senftenberg with Univ.-Prof. Dr. Daniel Baier.