The Power of Experiments

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Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments?also known as randomized controlled trials?designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. Moving beyond tech, Luca and Bazerman consider experimenting for the social good?different ways that govenments are using experiments to influence or 'nudge' behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of 'the experimental revolution.