The Non-Obvious Guide To Mastering LinkedIn (For Networking, Selling and Personal Branding)

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An immediately useful handbook for building your personal brand, growing your network and getting more done on LinkedIn, from renowned business expert Ash Kumra How can you use the world's largest professional network to earn more money, attract great talent, and you're your personal reputation and brand by shari ideas with a community of experts in your industry? If you have ever heard anyone talk about how powerful LinkedIn can be as a tool to promote your business or your career, but have struggled to know where to start … this guide is for you. Read this book to learn: How to be more genuine and present your real self on LinkedIn. Find a great new job or use the platform effectively for recruiting. Connect with people you don't know and grow your network authentically. Produce engaging content that demonstrates your expertise. Use the platform for strategic selling in a way that really generates results. Grow your personal brand and develop a more powerful reputation. Build relationships with LinkedIn Influencers and thought leaders. When used right, LinkedIn can be the secret weapon to propel your career forward. No matter whether you have your own business or are trying to move up in the organization you currently work at, the practical advice, unusual tips and step by step advice in this guide will help you on your way there.