The Media Business: It's Not a Charitable Function-A Guide to Sales
BücherAngebote / Angebote:
Introduces students to the business of media in all its forms - print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. The book closes with chapters on legal and ethical issues.
Folgt in ca. 15 Arbeitstagen