The Innovator's Way

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Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets, business leaders see innovation as the key to a competitive edge, policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only four percent for innovation initiatives. Can we significantly increase our odds of success? In The Innovator¿s Way, innovation experts Peter Denning and Robert Dunham reply with an emphatic yes. Innovation, they write, is not simply an invention, a policy, or a process to be managed. It is a personal skill that can be learned, developed through practice, and extended into organizations.