The global green consumer - A cross border market

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Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74, 0, Northumbria University, course: International Marketing Management, 18 entries in the bibliography, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice.Table of contents:1 CROSS BORDER MARKET SEGMENTATION 32 THE GLOBAL GREEN CONSUMER 32.1 Definition 32.1.1 The Body Shop 62.1.2 The product policy of The Body Shop 62.2 Reasons for the emergence of global green consumers 72.3 Problems in researching 82.4 Green marketing 102.5 Opportunities for the international marketer - now and in the future 122.6 Limitations of marketing such an international cross cultural segment 133 CONCLUSION 14REFERENCE LIST 15APPENDICES 18