The Expert Economy

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In our fast-paced, busy lives, we really don't have time to waste when it comes to winning new clients and running our business. As an Expert Entrepreneur, whose passion lies in delivering transformational results for our clients - not in our ability to sell and market our services - we need a simple formula for winning new clients that allows us to stay focused on our clients and fulfilled in what we do. What we need is for our name to come up in all the right conversations so our prospects come to us pre-sold and ready to buy. "One of the biggest problems I have witnessed, time and time again, is Expert Entrepreneurs become worn out by the need to market their business. They become so distracted by the steep learning curve they are no longer the leading expert in their industry or fulfilled in their work." - Naomi JohnsonIn this book, you will learn a step-by-step methodology for quickly becoming the 'go-to' expert in your industry and getting paid for the value you create. You'll learn how to design your business so it generates leads and works for you, behind the scenes, while you are delivering the transformational results people talk about. If you see a problem in the world and are adamant it needs fixing your way, so much so you've put everything on the line and struck out on your own and become a solo-entrepreneur, this book is a must-read for you. ABOUT NAOMI JOHNSONNaomi Johnson is a LinkedIn Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic business mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur. She went on to establish TheProfile.Company, becoming a world-leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile.