Essential Guide to Data Warehousing, The

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For any introductory to intermediate course in data warehousing, ideal for both computer science and business students.This is the only data warehousing book that speaks directly to newcomers-explaining the benefits, risks, technologies, and processes with remarkable clarity and insight. Consultant Lou Agosta shows students how data warehousing can dramatically reduce business uncertainty by transforming a tidal wave of information into knowledge that can be acted upon. Agosta explains the quantitative business case for data warehousing, including its potential to reduce supply chain management costs, enhance consumer cross-selling, and strengthen brand relationships. Next, he drills down, helping students understand how organizations can align their business and technical goals for data warehousing, and walking through the entire implementation process, from planning and design through deployment and performance optimization. Finally, students will be introduced to new innovations such as metadata, and their impact on the enterprise.