The Creator's Economy

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The creator economy is revolutionizing small businesses, and Clayton Jacobs is here to help creators and business owners alike arm themselves with knowledge and make the best use of this new age of digital advertising.There is no question about the growing influence of creator marketing. Due to the rapid development of social media, content creators' popularity has risen exponentially and so has their opportunity to partner with large corporations. The Creator's Economy is here for both creator's and brands alike to help upgrade their knowledge and learn how each side of this new relationship can benefit the other. Through stories, interviews with prominent influencers, data trends, and analytics Clayton Jacobs evaluates the implications of this new economy, in order to help both corporations and content creator's understand the motivations, actions, and considerations of both sides and the best experience for everyone involved.