Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right

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This go-to guide is ideal for Web design, user experience, business students and any other students tasked with developing clear and consistent content in any medium. It provides guidelines for developing and implementing a content strategy, and an abundance of examples along with concrete suggestions and action plans for implementing these strategies. In the end, students will be able to: • Tell a cohesive story, which translates into conversions • Stop wasting time and money re-writing the same or similar content over and over • Give customers one clear message that's consistent in all mediums • Determine whether their content is boosting their brand and the bottom line • Develop guidelines that let them say no to unnecessary content that's not on-brand • Keep content up-to-date by improving organization and making the task less time-consuming