The Complete Guide to Writing Questionnaires
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The Complete Guide to Writing Questionnaires is a user-friendly comprehensive guide for planning and writing questionnaires. It contains a framework for writing questionnaires that begins with planning research to support decision-making, conducting qualitative research, and planning the questionnaire before you begin writing questions. It provides guidelines to make questions clear, answerable, easy and unbiased. The book also offers guidelines for the three most common tasks we ask of respondents: selecting items from a list, rating items on a scale and answering open-ended questions. Finally, the book shows how to properly pretest a questionnaire.
This book is for anyone who is involved in writing questionnaires, including:
marketing researchers
human resources managers
public health officials
engineers
government researchers
professors who will use the book as part of their curriculum
pollsters
anyone else charged with writing a questionnaire
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