The Art of Selling Cybersecurity

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ARE YOU HAVING TROUBLE GETTING LEADS? OR CONVERTING LEADS INTO SALES? OR WISH YOU WERE SELLING MORE? Whether you have zero sales experience or consider yourself a sales guru, this book has been designed to give you practical cybersecurity sales tools to help you generate more leads, resulting in increased sales performance. That's because we understand how enduring relationships lead to loyalty, which creates a lucrative sales pipeline, which ultimately catapults you over your goals. Author Mahdi Raza & David Mahdi, like each of us, have been on their journeys in learning the art of selling. We've put together some of the most valuable sales techniques alongside cybersecurity industry leaders worldwide who have contributed to this go-to book you can return to every time. This book was created to teach you the art of selling cybersecurity.