The American Public and the Motion Picture (Classic Reprint)

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Excerpt from The American Public and the Motion PictureIt would be interesting, if space permitted, to chronicle the various steps in the evolution of the motion picture business, which in a little more than a quarter of a century has developed from the penny arcade stage to a place in the forefront of American industries. Complain as we may about the men who dominated the screen in its incipiency - and it is true that some of them were fur pedlars, clothes spongers, cloak merchants and men of kindred callings - we must give them credit for their astute ness in seizing upon the motion picture as an instru ment of gain, and for developing its commercial possibilities to the extent that we find to-day. Keen business sense, unbounded faith and untiring energy is the brief answer to the commercial development of the motion picture business, which is to-day as fully stabilized, as intelligently directed and as capably captained as any of the leading American industries.The commercial rating of the motion picture in industry is in dispute. One estimate, in terms of actual turn over, places it in the seventh place, pre ceded only by the following: slaughtering and meat packing, petroleum, automobiles, foundry and ma chine shops, steel works and rolling mills, and cotton goods. Other bases of figuring would give it a higher or lower rating. The following data on the economic side of the business are illuminating. The invest ment in American films stands to-day at more than the number of persons permanently employed in the industry is in excess of last year feet of American film went into foreign trade, representing between 80 per cent. And 90 per cent. Of the film product exhibited abroad.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.