The 100 Trillion Dollar Wealth Transfer

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An insider's look into how Generation Z's focus on ethics, climate change and purpose will change capitalism forever. In the next ten years there will be an unprecedented wealth transfer from the so-called 'baby boomer' generation to the young. Never before will so much money - in housing, land, stocks and cash - be shifted so suddenly from one generation to the next, and never before does the next generation feel so differently about the future of the planet and of capitalism. Ken Costa works with this new generation and shows how environmental concerns and anxiety about equality and diversity are more than mere slogans, instead they are driving the future of the markets. He leads us to a more inclusive, purposeful capitalism through his CO system, which shifts focus away from the individual and more towards collaboration, compassion and community. For readers of Rebecca Henderson's Reimagining Capitalism, and Rutger Bregman's Utopia for Realists, as well as business leaders and tech watchers, this is what the future of capitalism looks like, how our current systems may be upended, and above all how boomers must work with the invigorating and inspiring young, who see their mission not just to increase value for shareholders, but to save the planet from humanity's disastrous last 40 years.