Sustainable Capitalism and the Pursuit of Well-Being

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According to conventional wisdom, we need to change the system to change behaviours. This book argues that changing behaviours will change the system, with potential for positive feedback on behaviour. It starts by questioning the received wisdom that we know what makes us happy and shows that environmental sustainability comes from each of us knowing what¿s truly good for ourselves. Because the pursuit of well-being will reduce material consumption, it considers how that redefinition of self-interest may happen and assesses the effects of this change on the capitalist system itself.