Sustainable Business Models: Innovation, Implementation and Success

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Sustainability in business is referred to as conducting business without having an adverse effect on the environment, the local community, or society at large. Sustainable businesses take into account a variety of social, environmental and economic aspects, when making business decisions. A sustainable business model is one that creates benefits for all the stakeholders without depleting the resources used to produce it. The capacity of a sustainable business model to operate as a market device that aids in the creation and expansion of markets through innovations with a social purpose is significant, as it enables social entrepreneurs to maximize social profit while providing social value. Furthermore, it generates competitive advantage by providing value to the consumers and thereby contributes towards the success of company. This book contains some path-breaking studies on sustainable business models. It aims to equip students and experts with the advanced topics and upcoming concepts in this area of study.