Summary E-Commerce

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Exam Revision from the year 2012 in the subject Business economics - Trade and Distribution, Stralsund University of Applied Sciences, language: English, abstract: This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce exam: History of the Internet (when? Why? Background? Political background?), Difference between www and Internet / Who invented www, Typical services of www, Technical background (what inventions, how many listeners), New Economy, Some Definitions, B2C/B2B/C2B/C2C, What is Intranet / Extranet?, Information Society, Five key drivers, Moore¿s law, Web 2.0, Comparing services of Web 1.0 and Web 2.0, Push & Pull Communication, 1-2 mega trends, Attributes of value added, Revenue sources, Social media (criteria), Small world (what is the idea? Where used?), Storytelling, Viral Marketing (+ examples), Marketing in eCommerce.