Street Smart Franchising: Read This Before You Buy a Franchise

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The truth you need to knowbefore you buy a franchiseThis straight-shooting franchise guide goes beyondthe "how-to" to teach you whatto expect when starting a franchise. Real-life storiesfrom the trenches illustrate to you how to copewith the difficulties a franchise presents. "Smart Franchising"reveals the personality types most likely tosucceed at franchising and warns you aboutthe character traits that may increase the risk of failure.Plus, it offers an in-depth look at what happensduring the research and investigation of a franchise, something glossed over in most franchise books.