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Strategy

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Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473938458 ) Revised, re-worked and with the addition of new chapters, the 2nd edition is an easy to use tool allowing readers to switch from web resources to the print text and back again, opening windows on the world of strategy through cases that are vibrant and engaged, digital links that allow them to explore topics in more detail and video and other media that encourage relating theory to practice. As with many contemporary strategy texts there is coverage of the key areas but these all take on a critical slant in the new edition of this book. There are also some surprises - discussions that are less evident in conventional strategy texts such as strategy in not-for-profit organizations, strategy and process theories, strategy and globalization, strategy and organizational politics and decision-making as well as the futures of strategy. The new edition is complimented by a free Interactive e-book* featuruing videos, cases and other relevant links, allowing access on the go and encouraging learning and retention whatever the reading or learning style. *interactivity only available through Vitalsource eBook
Folgt in ca. 15 Arbeitstagen

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193,00 CHF