Strategic Sport Communication

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Strategic Sport Communication, 2nd Edition explores the sport industry's multifaceted segment of sport communication. The text includes communication theory, sport literature and insights from industry professionals. It presents a framework that introduces readers to the many ways in which individuals, media outlets and sport organisations work to create, disseminate and manage messages. Readers will discover how each aspect is integral to the management and marketing goals at all levels of sport organisation. The team of international authors have drawn on their extensive practical, academic and leadership experience to update and revitalise this second edition of Strategic Sport Communication.