Strategic Social Media

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Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical framework to gird the use of these channels and maintain high standards of PR practice. Bridging the gap between the "how-to" publications for practitioners and the planning and campaign textbooks for the classroom, this work provides a practical guide for teaching social media in the PR and strategic communication context.