STRATEGIC MARKETING

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Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

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Artikelnummer 9780198856764
Autor West, Douglas (Professor of Marketing, Professor of Marketing, King's College London) / Ford, John (Professor & Eminent Scholar, Department of Marketing, Professor & Eminent Scholar, Department of Marketing, Old Dominion University) / Ibrahim, Essam (Cairo University) / Montecchi, Matteo (Lecturer in Marketing, Lecturer in Marketing, King's College London)
Einband Kartonierter Einband (Kt)
Sprache eng
Anzahl Seiten 600
Verlag Oxford University Press
Jahr 20220602

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