Strategic Content Design

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In Strategic Content Design, you'll learn how content research can transform your content team--bringing new energy and enthusiasm for their work and gaining attention and respect from teams of all types across your company (product management, product design, user research, operations, and engineering). You'll also get a toolbox with hard-won methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. Use this book to: Create a strong content research program that builds positive energy, inspires your team, and draws attention to the importance of content to your products and business.Determine which methods and tools are ideal for your team's content research needs.Identify which specific words or content elements to test. Efficiently analyze your research results to uncover valuable insights about your audience that will contribute to a measurably improved customer experience (and therefore improved business results).Show why content research is worth the time and effort.Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience--and to improving your company's bottom line by saving your company on costs and increasing revenue.Get buy-in and support from colleagues inside and outside of content, leading to improved relationships across teams.Who Should Read This Book?Content professionals of all types--copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers.TakeawaysAssess realistically the current state of your content.Create a content research study and evaluate its effectiveness.Learn how to write content research questions.Identify which specific words or content elements to test. Analyze your research results.Determine which methods and tools are ideal for your team's content research needs.Show your stakeholders why content research is worth the time and effort.Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience--and improving your bottom line.Create a content research roadmap.Read about tips, pro tips, and case studies that highlight pratical examples.