Steering The Ship To The Shore

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Only a tiny percentage of people choose to become entrepreneurs, even though entrepreneurs are essential for the progress of an industry, a nation, and society. Few people choose this path because the entrepreneurial journey is risky and arduous since more than 90% of start-ups fail. Most of them only survive a few years and slowly disintegrate towards non-existence. Often, investments are not fully recovered. Some folks lose their passion while on this journey, yet some leave for better prospects or safer options. However, this need not be the case. In the excitement of exploring multiple opportunities, the leadership of a start-up must not take their eyes off ensuring a successful closure. It's never too late. This book shares deep insights into the start-up lifecycle and the wisdom of steering it toward the desired destination or home.