Starting & Running Your Own Small Farm Business

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You Can Farm for a LivingWith entrepreneurial drive, a practical business plan, and some marketing savvy, you can run a successful small-farm business that brings your products to your target audience. The demand for fresh, local, organic, naturally raised, lovingly crafted, or sustainably produced small-farm products is on the rise. With seasoned farmer Sarah Beth Aubrey as your guide, discover how you can make the most of these opportunities.Learn how to:*Develop a viable business plan*Conduct market research*Secure financing*Comply with USDA and other food safety guidelines*Protect your assets*Determine correct product pricing*Choose your selling venues: farmers' markets, farmstands, the Web, direct mail, wholesalers*Create a marketing plan that tells your story*Adjust and revise your plan as your business growsThroughout, Aubrey includes profiles of successful farm businesses for inspiration, as well as checklists, contracts, and sample forms to keep you on track.