Sport Fan's Motivation among College Students

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This research was carried out to study the motives of being a sport fan among college students looking at the different genders, different age groups, different racial backgrounds, different education level and the number of years of following a specific sport. Besides that, this study also identifies the favorite sport, team and athlete among college student specifically in Malaysia. These results collected would hopefully provide an insight of the motivation among college student to be a sport fan which would be beneficial to sport marketers that are looking to tap into the college students market.