Spin

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UPDATED AND WITH A NEW INTRODUCTION: Spin has sold steadily and consistently since its original publication in 2014. This edition will include a new introduction with reflections on politics in the age of Brexit and Trump, and the text itself will be updated. NEW SUBTITLE AND REVISED COVER TO EMPHASIZE THE POLITICAL ASPECTS OF THE BOOK: Originally conceived as a business book for marketers in particular, Spin became a more popular political analysis book, so much so that the author is a regular guest commentator on elections on CTV News. As such, the book now has a new subtitle to reflect the political aspects of the book and we'll revise the cover slightly so the colours are red, white, and blue. A POPULAR SPEAKER AT UNIVERSITIES AND BUSINESS SCHOOLS AND A REGULAR POLITICAL COMMENTATOR ON CTV NEWS: Clive Veroni has become a popular speaker at universities and business schools, and he is the go-to expert on political spin analysis during election campaigns for CTV News. TIMELY AND RELEVANT IN THE AGE OF BREXIT AND TRUMP: After the shocking vote for Brexit and Donald Trump as President of the United States, the subject matter of this book is even more timely. In fact, many readers have said that the author's analysis foretold of the political tactics of persuasion that we see in this increasingly divided age.