SOCIAL MEDIA IN SOUTH INDIA

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The first ethnographic study to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South Indiaprovides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in