Social Computing and Social Media: Applications in Marketing, Learning, and Health

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This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 poster papers included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissionsThe regular papers of SCSM 2021, Part II, are organized in topical sections named: SCSM in Marketing and Customer Behavior, Social Computing in Learning and Education, SCSM in Health and Wellbeing.