Simplicity

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Minimalism emphasizes extreme simplicity of form. By diminishing the number of graphic elements, the strength of each element is enhanced, or, as Mies van der Rohe famously said, less is more. Known for their simple and unassuming rules, both Nordic and Japanese design schools are the most outstanding representatives of this extending trend, used by more and more graphic designers in their creative fields, be it branding, editorial, communication or packaging, to name just a few. Simplicity collects over 100 works by graphic designers all over the world, who apply minimalism in their works to infuse them with an elegant simplicity and a clean style. It aims to be an indispensable guidebook for designers who are looking for new ways of expression, and also a leisure book for readers who wish to learn more about the beauty of all things simple.