Sense & Respond: What the Business of Biotech Taught Me about Management

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From Virtual Shopping To Virtual Organizations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs and use digital capabilities to swiftly and effectively respond. Sense & Respond: Capturing Value in the Network Era, a collection of essays from leading technology experts, explores how firms must develop "sense and respond" strategies to exploit the opportunities of this networked age.Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like and address what companies must do -- today -- to capitalize on the emerging opportunities.