Semiotic Foundations of Drug Therapy

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Frontmatter -- Preface -- Contents -- Graphie conventions -- 0. Introduction: Knots in a red thread -- 1. Encyclopedic outline of a cultural unit: «Aspirin» -- 2. The semiotic specificity of the pharmacologically nonspecific: the placebo problem -- 3. De attractionibus electivis: the modelling of /similarity/ in the history of pharmacy and chemistry -- 4. Reflections on pharmaceutical esthetics -- 5. Conclusion: Pharmacomorphism of the doctorpatient relationship and liturgy of the physic -- Notes -- References -- Index