Sales Genius

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So much of what you've been told about selling is wrong......too many theories, not enough real-world evidence. Sales Genius cuts through the noise to bring you proven research from around the world that you can use to sell more effectively.The fast-track MBA in sales Until now you had to do an MBA or Exec Ed course to discover what great selling really looks like. Sales Genius is a fast-track MBA for the rest of us. 40 chapters based on hundreds of cutting-edge business and psychological research projects reveal what works and what doesn't work in sales. Quick to read and intensely practical, this book will bring a little genius into your day.