Roadside MBA

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Instead of teaching the tried-and-true case studies involving GE and Microsoft, what wise men pulled their heads out of their ivory towers and went in search of insights about product differentiation, pricing, brand management, building a team, and organization. Why study Mrs's Paul's fish sticks when you can learn from the 80-year-old proprietor of Joe Patti's, the leading and legendary local fish monger in Pensacola. Want to learn about scaling a business, come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas....