Revenue Management
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This book describes the emerging fi eld of revenue management and its
applications across a broad spectrum of business activity. It recounts the
history and development of revenue management and addresses the analytical
tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management
techniques. It gives particular attention to the role of capacity
analysis and the connection of revenue management to the theory of
constraints.
While revenue management originated in the service industries, it
is now practiced across a broad spectrum of business and not-for-profit
organizations. This book will be a useful guide to managers at all levels
who wish to give greater consideration to the importance of revenue
management in their organizations.
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