Retailing Principles

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Keeping up with changes in retailing is daunting for both students and instructors, as companies start up, merge, or go out of business. What is retailing? Where is it going? Who are the players and how do they operate? These are just some of the questions this text addresses. Poloian provides examples and references involving retail change such as ownership, technology, and trend-related aspects with the most current information. Many students will go on to build careers in the global marketplace, an understanding of the global nature of business, and new content on the global retail environment is essential. This new edition provides the information and tools necessary to thrive in this competitive industries.